Engagement models
Three ways to work with us, no vanity retainers.
The difference between them is simple: how much you pay up front versus how much you pay per qualified meeting.
The Dedicated Contract
"Dedicated outbound team working exclusively for you. Full ownership of all infrastructure, data and workflows."
- Dedicated full-time SDR team assigned exclusively to your business
- Complete deliverability infrastructure setup with secondary domains
- Unlimited targeted lead sourcing with verified emails and direct dials
- Multi-channel outbound campaigns: Email, LinkedIn, and cold calling
- Custom n8n and Zapier automated enrichment and CRM syncing
- Weekly campaign reviews with senior partners and live reporting dashboard
The Performance Hybrid
"Lower upfront retainer paired with a performance fee per qualified meeting booked. Shared risk, aligned incentives."
- Lower upfront monthly base fee covering setup and management
- Performance bonus paid only for meetings that meet qualification criteria
- Complete data sourcing and cold outreach infrastructure included
- Dedicated SDR prospecting across multiple channels
- Transparent qualification rules agreed in advance
- Full partner oversight and weekly conversion optimizations
Tool-Based Model
"You cover the software and data tooling; we manage and execute the entire outbound campaign. Pay per qualified meeting."
- Zero agency retainer fee: you only fund the required software stack
- Pay-per-meeting fee applied strictly to qualified, attended calls
- RINGO manages and operates all tools on your behalf
- Custom copywriting, cadence design, and campaign optimization
- Complete lead list building and real-time verification included
- Bi-weekly performance reporting with partner support
Not sure which model fits?
The three models differ mainly in how much you pay up front versus per meeting. Book a 25-minute call and we'll walk through which one suits your budget, volume and appetite for fixed cost.
The Dedicated Contract
Dedicated outbound team working exclusively for you. Full ownership of all infrastructure, data and workflows.
Overview
This is our most comprehensive engagement model: a dedicated RINGO team assigned entirely to your account, running outbound across cold email, LinkedIn, and phone calling. Best for companies looking for steady, predictable meeting volume without building an internal SDR team from scratch.
How it works
- Fixed monthly retainer covering SDR talent, infrastructure management, data enrichment, and partner campaign leadership.
- Dedicated SDRs trained specifically on your ICP, product value proposition, and objection handling.
- Weekly strategic partner reviews to refine messaging, TAM segmentation, and qualification criteria.
What's included
- Dedicated outbound team working only on your account
- Omnichannel outreach across calls, email and LinkedIn, run together
- Complete data engine with multi-source verified contact lists
- Full infrastructure management: domains, mailboxes, and automated warmup
- Direct weekly sync with senior partners managing the engagement
Why it fits
- Companies with established product-market fit ready to scale sales capacity quickly.
- Teams wanting dedicated SDR talent without the overhead of recruiting, training, and tooling.
- Founders and sales leaders who want predictable pipeline with zero distraction.
The Performance Hybrid
Lower upfront retainer paired with a performance fee per qualified meeting booked. Shared risk, aligned incentives.
Overview
A middle-ground model built for companies who want lower fixed costs without losing performance accountability. You pay a reduced base retainer to cover data and infrastructure, with a success bonus for every meeting that meets agreed qualification criteria.
How it works
- Reduced monthly base fee compared to the Dedicated Contract.
- Bonus paid per qualified meeting booked, using a standard definition agreed before launch.
- Incentives are directly aligned with pipeline generation and meeting show rates.
What's included
- Lower upfront fixed overhead with risk shared between us
- Clear qualification gate agreed before any meeting is billed
- Full outbound architecture: data, infrastructure, and copywriting
- Multi-channel execution across cold email, LinkedIn, and phone
- Live reporting dashboard with weekly show-rate tracking
Why it fits
- High-growth B2B companies looking to scale outbound with aligned financial incentives.
- Teams that have a clear deal size and want a direct ROI link between cost and booked meetings.
- Founders who prefer shared risk with partner accountability.
Tool-Based Model
You cover the software and data tooling; we manage and execute the entire outbound campaign. Pay per qualified meeting.
Overview
The leanest engagement option. Instead of paying a monthly retainer, you cover the cost of the outreach tools that power your campaign (domains, data platforms, warmup software), and pay RINGO purely per qualified meeting booked.
How it works
- No agency retainer. You pay only for the exact tools and data used in the campaign.
- A set performance fee per attended, qualified sales meeting.
- RINGO designs, builds, and manages all campaigns using the funded tool stack.
What's included
- No separate tool licenses or seats for your team to buy or manage
- Full outreach stack owned and operated by RINGO, with no retainer markup
- Custom messaging, campaign setup, and automated lead enrichment
- Strict qualification criteria matching your sales requirements
- Full partner guidance on campaign strategy and follow-up cadence
Why it fits
- Lean startups and capital-conscious teams wanting pure performance billing.
- Companies wanting to validate outbound sales in a new vertical before committing to large retainers.
- Teams that want complete transparency into exact tooling costs.
Common questions
What partners ask before we start.
Anything not covered here, a partner will answer on the call.